How to create quality content so that it can attract the attention of many visitors? This question may often arise in the minds of content writers or even content creators.
Quality content is the key for content writers to get good traffic from their websites . And content is also one of the most important SEO indicators .
When visitors are interested in your content, they are more likely to come back to your site.
Because they have found complete and quality information from the content you created. That way, you have created an emotional connection with the visitors.
6 Ways to Create Quality Content
So, how do you create quality content? Don't worry, here Ayiko has it covered for you.
1. Do content research
Reporting from the Search Engine Journal, the content ideas you create determine whether your content will be remembered by the audience or simply forgotten.
Thus, it is important to do some research first so that you can find the right content to create.
Understand what's trending these days. In addition, do research on the audience so that your content can be channeled properly.
Don't forget to monitor content from competitors for comparison. In addition to quality, you are likely to be able to outperform your competitors in content creation.
So, prioritize content research carefully in order to produce something quality.
2. Keyword research
If you want to compete well with competitors, don't forget to do keyword research after finding interesting content ideas.
Nowadays, everyone is competing to create quality content so that it can appear on the first page of Google.
Reporting from Inc., one of the right ways to improve your content marketing strategy is to do keyword research.
You can use various tools for keyword research, such as SEMrush, Ahrefs, Ubbersuggest, and others.
Collect a variety of keywords generated from the content ideas that you have got. Then, research one by one so that you find the right keywords.
3. Focus on making strong headlines
After finding the right content ideas and keywords, you should focus on creating strong headlines.
The reason is that as reported by Neil Patel, a good headline or title will attract great attention to readers.
Not only that, statistics from Copyblogger also show that 80% of people will read your headline, but only 20% of those people will read the rest of your content.
However, that doesn't mean you only make strong headlines, but that the content is weak. Remember, people will come back to your website if your content is quality.
If your content is weak, chances are they won't come back again.
4. Find a unique perspective
When it comes to creating quality content, try to find ways to find interesting perspectives as much as possible. This is necessary so that the work looks different from other content.
Highlight some parts that are different and don't even exist from the rest of the content. That way, you can be sure people will be interested in reading your content.
Back to the original problem, one way is to do competitor research. Usually the more diligent you are with research, the easier it will be to find a unique perspective that you want to create.
- Choose accurate sources of information
Think of you as a content writer at a large company. After that, you include sources that have inaccurate information so that it has the potential to reduce the reputation of your company.
That way, be careful in choosing the source of information. Try to choose a source that has high credibility and is accurate.
The higher the credibility of the information source you choose, the more readers will trust the information presented through your content.
6. Package content attractively
How can I package content in an attractive way? One way is to create interactive content.
Engage the audience in your content through some of the questions you ask. In addition, insert storytelling in it because most people like to read stories.
The most important thing is to make the first paragraph of your content as interesting as possible so that you can grab the reader's attention from the start.
Those are 6 ways to create quality content. Not too difficult, right?
Basically, a content creator must learn continuously in order to gain new insights.