SEO vs PPC, Which is More Profitable for Your Brand?

Wordstream explains that the higher the website traffic, the more successful the online business will be. Therefore, marketers must start considering digital marketing strategies such as SEO vs PPC that are right for their business.

Both SEO and PPC have the same goal of increasing traffic and conversions. However, the methodology used is different.

Well, if you're curious as to what the difference between SEO vs PPC is, you should continue to read the summary that Ayiko has prepared below!

SEO Advantages and Disadvantages

Before starting to discuss SEO vs PPC, first know what are the advantages and disadvantages of this one strategy.

SEO (Search Engine Optimization) is a process to increase the visibility of a website so that it can get top rankings in search engines, launches Semrush .

So SEO is useful for getting organic traffic from search engines. However, for an SEO strategy to work, you need to optimize your website properly.

For example, by understanding the problem:

Technical SEO
On-page SEO
Off-page SEO
Content marketing
Link building

SEO advantages

Cheaper
Last longer
Increase brand awareness

Disadvantages of SEO

Takes a long time to see results
SEO is an ongoing process so it must be optimized regularly
Search engine algorithms change frequently

PPC Advantages and Disadvantages

Not only SEO, PPC also has various advantages and disadvantages that marketers need to pay attention to.

So before starting to compare SEO vs PPC, first know what the pros and cons are:

PPC (Pay-per-Click) is a form of SEM (Search Engine Marketing) where advertisers pay ad publishers such as Google or Facebook every time an audience clicks on their ads.

According to TheeDigital, PPC allows websites to get high traffic in a faster way.

Advantages of PPC:

PPC ads are more visible to the audience because they appear above organic rankings
Offers faster results
It is easier to determine the target audience

Disadvantages of PPC:

The price tends to be expensive
Lower profit margin
PPC ads get stale more easily after a while

SEO vs PPC

After knowing the advantages and disadvantages of SEO and PPC, now is the time to start comparing the two strategies.

However, to find out better between SEO vs PPC is not easy because it depends on the needs of the company.

Even so, according to HubSpot there is the easiest way to find out which situations are suitable using SEO or PPC. Here is the explanation:

Use SEO if:

Budget for marketing is low.
Want to build a brand to be better known.
Maximize long term ROI.
Want to create content that can reach audiences at different stages of the sale.

Use PPC if:

Want to get faster results.
Just released a product.
Promote time-sensitive offers, e.g. year-end discounts, etc.
Want to direct your audience to a specific landing page.

After reading the explanation above, of course you already understand what the right situation is to use SEO or PPC, right?

However, you must remember that the two digital marketing strategies above are equally important and needed by companies.

Search Engine Land mentions that there are several advantages that companies can get if they are able to implement SEO and PPC strategies well, for example:

Higher website traffic.
Keyword and conversion data from PPC can be incorporated into the SEO strategy.
Can find out what keywords from PPC can be useful for SEO strategies.
Brands are more easily recognized by new audiences.

That's the summary that Ayiko has prepared for those of you who are curious about the SEO vs PPC comparison.

Hopefully the information above can make you understand more about these two strategies and help you make the right choice for your brand!