What Are Nofollow Links In SEO Perspective?

Your website's link profile is one of the most important elements of search engine optimization (SEO) ecology. It is important to know how your site is linkable and how it links to and from other external sites. One of the most important aspects of a website link profile that is most often overlooked is nofollow links.

Your profile link becomes very valuable for online businesses. A solid link profile can improve the quality of your page views, improve your site's search rankings, and ultimately grow more domain authority on your website. Nofollow links play an important role in building a strong link profile for your company website.

Google introduced the rel="nofollow" option in 2005 for bloggers who were struggling to keep up with people using comment spam to try to build links in hopes of getting search rankings on the use of certain keywords, such as .

The nofollow attribute tells search engines not to follow the tagged outbound links, which is basically the nofollow tag saying that your website doesn't support those links.

Definition of Nofollow Links

Nofollow Links are links that use the HTML tag rel="nofollow". The nofollow tag tells search engines to ignore a link that you don't want to include. Because the use of nofollow links does not pass PageRank, it is likely that these links will not have a big influence in determining ranking in search engines.

The nofollow tag is basically a warning sign to search engines not to follow related links.

When you link to an external website, search engines perceive it as a search ranking signal, and they will pass a small portion of your authority (link juice) on to other websites. Some SEO experts believe that creating nofollow external links can help your website rank higher. However, this has not yet been proven.

Google announced that their search algorithm now uses nofollow as a guide for crawling and indexing. For that, you should add a nofollow attribute to all external websites that you don't want to tell Google to opt out of those links.

Here are some cases where you need to add a nofollow attribute:

1. Affiliate and Sponsored Links

Many bloggers make money online using affiliate marketing. Affiliate links can track links to products and services that you recommend. You earn referral commissions when someone makes a purchase through the link you provide.

You should always add a nofollow attribute to affiliate links. This applies if you use direct affiliate links or mask them using Pretty Links. Another popular way for bloggers to make money is by adding sponsored links.

You should always include a nofollow tag on sponsored links. Otherwise, search engines will assume your site is selling links or sending spam . This can get you penalized by search engines.

2. External Links

Sometimes, you can link to an external source as an additional reference. Since you can't control the content on these websites, you should consider adding nofollow to those websites.

In other words, you're telling search engines that you're linking to a source, but that's not something you can guarantee.

Some bloggers add a list of external or affiliate links to the sidebar of their WordPress blogs. These external links come from authority sites or websites they trust.

The problem is that every time a new page is created on your site, you also create a new backlink for that site from your sidebar on that page.

It is important to create nofollow links. That way, you don't pass up SEO juice from each page to a specific link.

Benefits of Using Nofollow Links

In 2005, Google launched the nofollow tag in response to the massive blog comment spam on the internet. Site owners realized that including a link to their site in the comments section of other blogs and websites would improve their SEO performance, so many unscrupulous companies started spamming the comments section with links to their own websites to improve their search engine rankings. artificially. For that, the nofollow tag is here to prevent it.

Nofollow links can prevent spam comments and unwanted links that can hinder your site's SEO success. SEO is an important part of modern digital marketing. If your brand does not appear in the top search results for search terms related to your industry, products, services and content, then you cannot compete in a competitive marketplace. Unwanted links can quickly and easily reduce your SEO performance and shift your content further and further down the rankings.

Nofollow links inherently strengthen your domain authority, increase brand awareness, and drive traffic to your website. They also help normalize your link profile, so you don't have to worry about spam or suspicious links hurting your search rankings. Ultimately, the wise use of nofollow links is one of the best things you can do to improve your site's SEO performance organically.

You might also like: 4 Ways to Build Quality Backlinks for Free

How to Check Nofollow Links?

All nofollow links contain the HTML attribute rel="nofollow"

To check if the nofollow attribute has been added to a link on a website, you need to hover your mouse over the link, right-click it and select Inspect in your browser.

Your browser window will now split into two parts. In the Inspect panel, you will be able to see the HTML source code of the link along with the nofollow attribute. Alternatively, you can use a Chrome extension like Strike Out Nofollow Links. This allows you directly to see which links have the nofollow attribute.

Easy Ways to Add Nofollow Links in WordPress Using All in One SEO

The easiest way to add nofollow links to your site is to use the All in One SEO (AIOSEO) plugin for WordPress. This allows you to add a nofollow attribute without needing to edit any HTML code.

You can use the free or premium (paid) version of the AIOSEO plugin. First, install and activate the AIOSEO plugin. After activation, create a new page or post, then add anchor text to your link. Next, select the anchor text and click the “link” icon. This will open a box for your link, with several options you can enable or disable. We recommend enabling the 'Open in a new tab' option as well as the 'Add "nofollow" to link' option.

Many bloggers tick "Open link in a new tab" when adding external links. This is a great way to increase engagement and prevent visitors from leaving your website.

When you're done, simply click the arrow key or press Enter on your keyboard. It instantly adds a nofollow link to your page or post.

Apart from that, you can also use AIOSEO to add nofollow links in Classic Editor. While it is highly recommended to use the block editor, some users still prefer to use the Classic Editor for writing posts and creating pages.

AIOSEO helps you to add nofollow links easily in Classic Editor too. Just open the post or page you want to edit.

Next, add some anchor text for your link, then highlight it and click the “link” button or icon. Then, enter your site link.

Now, click the gear icon to open link settings. After that, check the box Add rel = "nofollow" to link. You may also want to set your link to open in a new tab. Once you are done, click the “Add link” button. Your nofollow link will then be added to your WordPress post.

Source: https://sites.google.com/view/panduan-link-building/