What is On Page SEO and Off Page SEO? Know the Difference Here
By doing that consistently, your website will slowly be raised in search rankings.
Bloggers or website owners are certainly familiar with the term search engine optimization (SEO). There are two types of SEO that are usually used to optimize the intended results, namely on-page SEO and off-page SEO.
Everyone wants their website to be at the top of the Google page. The reason is, it can increase website traffic, brand awareness, and increase sales.
So, what exactly is the meaning of the two types of SEO and what are the differences? Don't worry, here Ayiko will explain it to you.
What is On Page SEO and Off Page SEO?
1. Understanding on-page SEO
Reporting from Backlinko, on-page SEO is the practice of optimizing content on web pages so that they can enter Google's top rankings and are easily searchable by users.
Basically, on-page SEO focuses more on how to make content look SEO-friendly. In another sense, you must understand on-page SEO in order to be able to beat your website competitors.
According to Digital Institute Marketing , there are several things that must be optimized from on-page SEO:
- meta description
- URL title
- alt text for images
- title tags
- internal links
- site speed
All these aspects must be maximized properly. For example, the meta description that you write must comply with applicable SEO rules. For example, there must be keywords in it and not too long.
This is done so that users can easily find your website on the Google search engine.
Not only that, other aspects such as URL title, title tag, and others must also be maximized properly. Don't forget to put internal links in every content you create on the website.
Internal links are links or links that are embedded in one content and will lead to other content on one website.
By doing that consistently, your website will slowly be raised in search rankings .
2. Understanding off-page SEO
Unlike on-page SEO, which focuses on the internals of the website, off-page SEO focuses more on the external.
Reporting from Neil Patel, off page SEO is an activity carried out to optimize a website from the outside.
In another sense, off page SEO can also be regarded as a way to promote a website by doing link building, backlinks, and so on.
A backlink is a link that is embedded on another website and will lead to our website. Try to provide backlinks on websites with good quality.
However, be careful in placing backlinks. Do not get too much because it can be considered spam by Google.
Difference Between On Page and Off Page SEO
In simple terms, on-page SEO makes your content look quality so that it can please readers and can be detected by Google search engines.
Meanwhile, off page SEO makes your website have high credibility so that it gets the trust of Google to be placed in the top rankings.
These two types of SEO must be optimized simultaneously, it can't be just one of them.
That's a brief explanation of the two types of SEO. It is important to optimize both consistently so that your website can rank at the top of the Google search engine.